When Manchester’s Central Library reopened after a £50m refurbishment, the vision was for it to be not only the city’s study, but the city’s living room too, repositioned as a heritage-rich, contemporary cultural destination.
We helped scope a successful Grants for the Arts bid, then worked alongside the library team to develop creative partnerships and commission events that would test a new model of working.
From a short-film festival, to a world-premiere of a new music composition, from theatre to a space-night takeover, we tested the capacity of the Library in a 12-month event programme, including the week-long showcase, Chaos to Order (produced by Brighter Sound and curated by Everything Everything), which inspired BBC Radio’s library-week, generating additional live content and simultaneous broadcasts on BBC Radio 3, 4 and 6.
We managed the multi-channel marketing campaign, including commissioning the Library Live brand, print assets and what’s on web-blog to work in partnership with the council’s own assets.
Over the course of the programme 5,000 people attended the 10 Library Live events and 150 local artists enjoyed a high-profile platform. Demand to attend and hold events has continued to increase, with the Library now centre-stage in the city’s cultural mix.
This event-led destination model is one we apply with other clients, such as Manchester Jewish Museum, varying in approach from mentoring and guidance through to hands-on event curation and management.