We are delivering better-than-ever results for our clients through our consumer-facing website creativetourist.com, with user numbers and click-through rates at an all-time high.
Since relaunching our consumer-facing site – creativetourist.com – three years ago, our move away from a magazine-style to a more ‘things to do’ approach has been a huge win for our readers and our partners.
Built on event and venue data submitted to Culture Hosts by venues and organisations, creativetourist.com uses a suite of cultural and visitor ‘guides’ — curated by experts and optimised for search — designed to help people discover unmissable events, attractions, and businesses in Manchester and the North.
We work with carefully selected partners via a mixture of free listings and paid-for posts to attract more than 100,000 monthly users a month from across the North West and beyond – typically our audience are highly engaged experience-seekers aged 25-55.
Our business model is all about getting our audience to book on partner websites and we are currently delivering an average click-through-rate of 13%. That’s around three times higher than sector averages and — combined with more than the site’s more than 100% year-on-year traffic growth — provides an excellent return on investment for our clients.