13 March 2019

Hit the North – creativetourist.com outperforms the market by 300%

In a busy media landscape, Creative Tourist have established themselves as an important and well-respected platform for the promotion of cultural events in Northern England. They work closely with Liverpool Biennial to help us reach into a highly engaged cultural audience through bespoke campaigns, whilst always ensuring high quality and professionalism throughout.

Joanne Karcheva, Head of Marketing & Communications, Liverpool Biennial  

We are delivering better-than-ever results for our clients through our consumer-facing website creativetourist.com, with user numbers and click-through rates at an all-time high.

Since relaunching our consumer-facing site – creativetourist.com – three years ago, our move away from a magazine-style to a more ‘things to do’ approach has been a huge win for our readers and our partners.

Built on event and venue data submitted to Culture Hosts by venues and organisations, creativetourist.com uses a suite of cultural and visitor ‘guides’ — curated by experts and optimised for search — designed to help people discover unmissable events, attractions, and businesses in Manchester and the North.

We work with carefully selected partners via a mixture of free listings and paid-for posts to attract more than 100,000 monthly users a month from across the North West and beyond – typically our audience are highly engaged experience-seekers aged 25-55.

Our business model is all about getting our audience to book on partner websites and we are currently delivering an average click-through-rate of 13%. That’s around three times higher than sector averages and — combined with more than the site’s more than 100% year-on-year traffic growth — provides an excellent return on investment for our clients.

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