4 August 2017

England’s final destination: more than white sands and palm trees

“In the Isles of Scilly, myth and reality seem to blend in a cocktail of romantic escape.” Richard Waters, The Guardian. We pride ourselves in going the extra mile to champion and develop cultural tourism in the UK. After finally achieving an ambition to work with the full set of UK capital cities on some wonderful projects, we now have the delightful privilege of working with England’s most southerly and westerly destination – the Isles of Scilly.

With our good friends at Yellow Railroad we will be working with this fabulous cluster of islands – there is genuinely nothing else like them in the UK – to develop a new Destination Management Plan. The culture of the islands and its people are rich, distinctive and not perhaps as well known as they could be – at least in part to their relative remoteness. Aside from developing a powerful and culturally-inspired call to action with the Islands’ Partnership (the destination management organisation) over the next few months, we fully expect to fall under its spell. As Jude Law put it: “It reminds me of all the good things, not only about England, but the world in which we live”.

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