22 February 2019

A good host listens, shares and connects. Meet Culture Hosts

More organisations are discovering the benefits of Culture Hosts, our business-to-business collaboration platform. 2019 has been a great year so far for Culture Hosts, with more organisations and destinations from across the UK using it to share their event and venue information and to develop effective partnerships.

Culture Hosts captures information about places and events from cultural organisations, tourism businesses, and other local partners. It converts these listings into a data model based on open standards, stores them in a single national database, and makes them available for use by publishers who want to help people discover things to do or places to go.

More destinations, projects, and partnerships are also establishing Culture Hosts ‘clusters’ — private microsites where stakeholders can plan activity, hold conversations, share resources, and collaborate on product development and marketing.

Wakefield Council, which is in the process of redeveloping its consumer-facing Experience Wakefield website, has identified opportunities to reduce operational costs and partner workload — while increasing discovery and booking of the cultural and visitor offers — by building on top of the Culture Hosts platform. This model will allow the council’s small culture team to publish more content and generate more traffic by drawing on partner-managed listings from the Culture Hosts data warehouse.

Similarly, we are working with Visit Greenwich — using Culture Hosts to draw upon the events submitted by partners on their bespoke cluster so that they will be in a position to power the events on their existing consumer-facing site visitgreenwich.org.uk.

Closer to home, we have set up The Oxford Road Corridor Manchester partnership with its own cluster, which draws on content uploaded by their members and pulled directly from box offices of venues in the area via API connections. Here Culture Hosts is used to plan ahead while powering newsletters and internal communications.

Interested in Culture Hosts? We would love to talk to you. You can email issy@creativetourist.com or call us on 0161 228 7512.

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