30 April 2018

2021: a cultural odyssey

We are so pleased to be working with the Coventry City of Culture team. Still 3 years out, we are impressed by how much the team is already committed to investing in the future legacy – in this instance ensuring that the city’s cultural, heritage, tourism and marketing partners can play a full part in amplifying the Coventry messages and ensure lasting returns.

A practical digital audit is the starting point – using detailed analytics to assess the digital marketing capacity and capabilities of over 25 key organisations – all to help drive the necessary investment in infrastructure and build good, joined-up digital practices as the foundations for successful online positioning, visibility and visitor engagement.

Image: Announcement of Coventry as the UK City of Culture 2021

Sign up to our newsletter

Keep in touch.