Our approach to digital is worth taking a little time to explain.
More than 20 years on, there’s not much that’s really new about new media. Yet many of the UK’s top cultural brands and destinations are still struggling to engage audiences online.
Creative Tourist aims to transform your digital presence: to make your cultural and visitor offers as distinctive and compelling online as they are in person and to provide the information you and your partners need to make better digital decisions.
Over the years, we’ve found that online engagement has a very particular shape and that the most successful online brands share a certain configuration of goals, assets and capabilities. So we start, very simply, by asking you to help us map all the points at which you and your audiences touch online.
We call this framework R.A.I.S.E. and your R.A.I.S.E. Engagement Map will help us to understand how your digital strategy measures up.
From here we can set out what you need to do to optimise return on investment and convert online audiences into actively engaged visitors.